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Global carmakers search for new China strategy as market share slips below 30%

Katherine Langford
Katherine Langford
Katherine Langford
Editor-in-Chief · Edina, MN

Katherine oversees editorial operations across all six brands. Before joining The Meridan Group, she spent 14 years at the Minneapolis Star Tribune, where she led the metro desk through its digital transformation. She holds a Master's in Journalism from Northwestern's Medill School.

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Editor-in-Chief · Tuesday, October 27, 2026 at 11:59 PM · 1 min read
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Global carmakers search for new China strategy as market share slips below 30% — Seoul Business news

Global carmakers are searching for a way to survive in China’s cutthroat market, as they continue to lose ground to domestic competitors in a landscape that is increasingly tilting towards electric vehicles. International auto brands from Volkswagen to Toyota saw their market share in the Chinese mainland slide once again in the third quarter of the year, as consumers turned away from expensive foreign cars amid an economic slowdown and the Iran war. Foreign marques accounted for less than 30...

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