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Malaysia’s debut Hyrox event in jeopardy over beer sponsorship

Marcus Chen
Managing Editor · Wednesday, November 4, 2026 at 6:25 AM · 1 min read
Malaysia’s debut Hyrox event in jeopardy over beer sponsorship — Seoul Health news

Muslim entrants are threatening to pull out of Malaysia’s first Hyrox fitness competition over a partnership with beer brand Carlsberg, as authorities warn organisers that approval will be withheld unless the alcohol sponsorship is scrapped. The tie-up has angered some participants who say it conflicts with both their faith and the event’s promotion of fitness, highlighting tensions over alcohol marketing in Muslim-majority Malaysia. On Wednesday, Youth and Sports Minister Mohammed Taufiq Johari...

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